If you consider the move towards predominantly digital media to be a slow but inevitable one, recent events in the worlds of movies and comic books might make you want to reconsider that last part.
In the past week, protests by movie theater owners have pushed Universal to scrap plans to test a premium video-on-demand release for the upcoming Tower Heist just three weeks after theater release, while both Barnes & Noble and Books-A-Million have pulled 100 DC Comics graphic novels off their shelves in reaction to DC’s deal with Amazon to release digital versions of those books exclusively on the Kindle Fire.
In terms of the war for your media dollars, you could probably consider this analog’s way of fighting back.
Oddly enough, these two things aren’t happening in a vacuum. In the last few months, we’ve also seen Netflix realize that its customers would really like to keep DVDs in the mix, thanks very much, and book publishers faced with multiple lawsuits over digital pricing.
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